Section Twenty Three

Development and Marketing of New Technology-Based Products, Processes and Services

 

TOPICS COVERED IN THIS SECTION INCLUDE:

Modified: January 22, 2017

Abeele, P.V. and Christiaens, Ivan, "Strategies of Belgian High- Tech Firms", Industrial Marketing Management, Vol. 15, No. 4, November, 1986, pp. 299-308

Abetti, P.A. and Stuart, R.W., "Evaluating New Product Risk", Research Management, Vol. 31, No. 3, May-June, 1988, pp. 40-43

Abratt, Russell and van Altena Lombard, Anthonie, "Determinants of Product Innovation in Specialty Chemical Companies", Industrial Marketing Management, Vol. 22, No. 3, August, 1993, pp. 169-175

Abratt, Russell, "Industrial Buying in High-Tech Markets", Industrial Marketing Management, Vol. 15, No. 4, November, 1986, pp. 293-298

Adamec, R.J., "How to Improve Your New Product Success Rate", Management Review, Vol. 70, No. 1, January, 1981, pp. 38-42

Adams, Dan and Hublikar, Sudhir, "Upgrade Your New-Product Machine", Research-Technology Management, Vol. 53, No. 2, March-April, 2010, pp. 55-67

Adams, M.E., Day, G.S. and Dougherty, D., "Enhancing New Product Development Performance: An Organizational Learning Perspective", Journal of Product Innovation Management, Vol. 15, No. 5, September, 1998, pp. 403-422

Adetayo, J.O., Sanni, S.A. and Ilori, O., "The Impact of Information Technology on Product Marketing: a Case Study of a Multinational Company in Nigeria", Technovation, Vol. 19, No. 11, 1999, pp. 691-699

Adler, L., "Using Marketing Research to Explore for Exciting New Product Ideas", Sales & Marketing Management, Vol. 130, No. 5, 1983, pp. 126-130

Adler, P.S., Riggs, H.E. and Wheelwright, S.C., "Product Development Know-How: Trading Tactics for Strategy", Sloan Management Review, Vol. 31, No. 1, Fall, 1989, pp. 7-17

Aggarwal, Vimla and Aggarwal, S.C., "High Technology: Economic Hope or Hoax?", Business Horizons, Vol. 27, No. 1, January/February, 1984, pp. 47-51

Agostini, Lara and Nosella, Anna, "The Central Role of a Company's Technological Reputation in Enhancing Customer Performance in the B2B Context of SMEs", Journal of Engineering and Technology Management, Vol. 42, October-December, 2016, pp. 1-14

Ahn, Jae-Hyeon, Kim, Myoung-Soo and Lee, Dong-Joo, "Learning from the Failure: Experiences in the Korean Telecommunications Market", Technovation, Vol. 25, No. 1, January, 2005, pp. 69-82

Ali, Abdul, "Pioneering versus Incremental Innovation: Review and Research Propositions", Journal of Product Innovation Management, Vol. 11, No. 1, January, 1994, pp. 46-61

Ali, Abdul, Krapfel Jr., Robert and LaBahn, Douglas, "Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break-even Time", Journal of Product Innovation Management, Vol. 12, No. 1, January, 1995, pp. 54-69

Amendola, M. and Gaffard, J.-L., "Markets and Organizations as Coherent Systems of Innovation", Research Policy, Vol. 23, No. 6, November, 1994, pp. 627-636

Ancona, D.G. and Caldwell, David, "Improving the Performance of New Product Teams", Research-Technology Management, Vol. 33, No. 2, March-April, 1990, pp. 25-29

Anderson, C.R. and Zeithaml, C.P., "Stage of the Product Life Cycle, Business Strategy, and Business Performance", Academy of Management Journal, Vol. 27, No. 1, March, 1984, pp. 5-24

Angelmar, Reinhard, "Market Structure and Research Intensity in High-Technological-Opportunity Industries", The Journal of Industrial Economics, Vol. 34, No. 1, September, 1985, pp. 69-79

Anthony, M.T. and Mckay, Jonathon, "Balancing the Product Development Process: Achieving Product and Cycle-Time Excellence in High-Technology Industries", Journal of Product Innovation Management, Vol. 9, No. 2, June, 1992, pp. 140-147

Ardayfio, David D., "Principles and Practices of Design Innovation", Technological Forecasting and Social Change, Vol. 64, Nos. 2/3, June/July, 2000, pp. 155-169

Aron, D.J. and Lazear, E.P., "The Introduction of New Products", The American Economic Review, Vol. 80, No. 2, May, 1990, pp. 421- 426

Athaide, Gerard A. and Stump, Rodney L., "A Taxonomy of Relationship Approaches During Product Development in Technology-Based, Industrial Markets", Journal of Product Innovation Management, Vol. 16, No. 5, September, 1999, pp. 469-482

Athaide, Gerard A., Meyers, Patricia W. and Wilemon, David L., "Seller-Buyer Interactions During the Commercialization of Technological Process Innovations", Journal of Product Innovation Management, Vol. 13, No. 5, September, 1996, pp. 406-421

Atuahene-Gima, Kwaku, "Product Innovation Strategy and the Performance of New Technology Ventures in China", Academy of Management Journal, Vol. 44, No. 6, December, 2001, pp. 1123-1134

Atuahene-Gima, Kwaku, "Adoption of New Products By the Sales Force: The Construct, Research Propositions and Managerial Implications", Journal of Product Innovation Management, Vol. 14, No. 6, November, 1997, pp. 498-514

Atuahene-Gima, Kwaku, "Market Orientation and Innovation", Journal of Business Research, Vol. 35, No. 2, February, 1996, pp. 93-103

Atuahene-Gima, Kwaku, "Differential Potency Factors Affecting Innovation Performance in Manufacturing and Services in Australia", Journal of Product Innovation Management, Vol. 13, No. 1, January, 1996, pp. 35-52

Atuahene-Gima, Kwaku, "An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach", Journal of Product Innovation Management, Vol. 12, No. 4, September, 1995, pp. 275-293

Atuahene-Gima, Kwaku, Li, Haiyang, and De Luca, Luigi, M., "The Contingent Value of Marketing Strategy Innovativeness for Product Development Performance in Chinese New Technology Ventures", Industrial Marketing Management, Vol. 35, No. 3, Special Issue, April, 2006, pp. 359-372

Avishai, Bernard and Taylor, William, "Customers Drive a Technology-Driven Company: An Interview with George Fisher", Harvard Business Review, Vol. 67, No. 6, November-December, 1989, pp. 107-114

Avlonitis, G.J., "The Identification of Weak Industrial Products", European Journal of Marketing, Vol. 20, No. 10, 1986, pp. 24-42

Avlonitis, George J., Hart, Susan J. and Tzokas, Nikolaos X., "An Analysis of Product Deletion Scenarios", Journal of Product Innovation Management, Vol. 17, No. 1, January, 2000, pp. 41-56

Avlonitis, George J., Papastathopoulou, Paulina G. and Gounaris, Spiros, "An Empirically-based Typology of Product Innovativeness for New Financial Services: Success and Failure Scenarios", Journal of Product Innovation Management, Vol. 18, No. 5, September, 2001, pp. 324-342

Axarloglou, Kostas, "The Cyclicality of New Product Introductions", The Journal of Business, Vol. 76, No. 1, January, 2003, pp. 29-48

Ayal, Igal and Raban, Joel, "Developing Hi-Tech Industrial Products for World Markets", IEEE Transactions on Engineering Management, Vol. 37, No. 3, August, 1990, pp. 177-184

Bachmann, A.E.J., "A Product/Market Project System", Engineering Management International, Vol. 2, No. 3, May, 1984, pp. 183-188

Bacon Jr., Frank R. and Butler Jr., Thomas W., "Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services", New York: The Free Press, 1998

Bacon, G.C., "Innovation in the Systems Business: Dynamics of Autonomy and Cooperation", Journal of Product Innovation Management, Vol. 2, No. 2, June, 1985, pp. 107-112

Bacon, Glenn, Beckman, Sara, Mowery, David C. and Wilson, Edith, "Managing Product Definition in High-Technology Industries: A Pilot Study", California Management Review, Vol. 36, No. 3, Spring, 1994, pp. 32-56

Badir, Yuosre F., Büchel, Bettina and Tucci, Christopher L., "A Conceptual Framework of the Impact of NPD Project Team and Leader Empowerment on Communication and Performance: An Alliance Case Context", International Journal of Project Management, Vol. 30, No. 8, November, 2012, pp. 914-926

Bailetti, Antonio J. and Callahan, John R., "Managing Consistency Between Product Development and Public Standards Evolution", Research Policy, Vol. 24, No. 6, November, 1995, pp. 913-931

Bailetti, A.J. and Guild, P.D., "A Method for Projects Seeking to Merge Technical Advancements with Potential Markets", R&D Management, Vol. 21, No. 4, October, 1991, pp. 291-300

Bailetti, A.J. and Guild, P.D., "Designers Impressions of Direct Contact Between Product Designers and Champions of Innovation", Journal of Product Innovation Management, Vol. 8, No. 2, June, 1991, pp. 91-103

Bailetti, Antonio J. and Litva, Paul F., "Integrating Customer Requirements into Product Designs", Journal of Product Innovation Management, Vol. 12, No. 1, January, 1995, pp. 3-15

Bailetti, A.J., Callahan, J.R. and Litva, Paul, "Critical Technology Supplier Linkages in New Product Development", Proceedings of the Third International Conference on Management of Technology, Miami, FL, February 17-21, 1992, Norcross, GA: Industrial Engineering and Management Press, Vol. 1, pp. 442-447

Bailetti, Antonio J., Callahan, John R. and McCluskey, Sean, "Coordination at Different Stages of the Product Design Process", R&D Management, Vol. 28, No. 4, October, 1998, pp.

Baker, K.G. and Albaum, G.S., "Modeling New Product Screening Decisions", Journal of Product Innovation Management, Vol. 3, No. 1, March, 1986, pp. 32-39

Baker, K.G., Hozier Jr., G.C. and Rogers, R.D., "Supply-side Marketing: Risks and Benefits", Research Management, Vol. 30, No. 5, September-October, 1987, pp. 26-30

Baker, Mark and Bourne, Mike, "A Governance Framework for the Idea-to-Launch Process", Research-Technology Management, Vol. 57, No. 1, January-February, 2014, pp. 42-48

Balachandra, R., "Critical Signals for Making Go/No Go Decisions in New Product Development", Journal of Product Innovation Management, Vol. 1, No. 2, April, 1984, pp. 92-100

Balachandra, R. and Friar, J.H., "Factors for Success in R&D Projects and New Product Innovation: A Contextual Framework", IEEE Transactions on Engineering Management, Vol. 44, No. 3, August, 1997, pp. 276-287

Balbontin, Alejandro, Yazdani, Baback, Cooper, Rachel and Souder, William E., "New Product Development Practices in American and British Firms", Technovation, Vol. 20, No. 5, May, 2000, pp. 257-274

Balbontin, Alejandro, Yazdani, Baback, Cooper, Rachel and Souder, William E., "New Product Development Success Factors in American and British Firms", International Journal of Technology Management, Vol. 17, No. 3, 1999, pp. 259-280

Banbury, Catherine M., "The Effect of Introducing Important Incremental Innovations on Market Share and Business Survival", Strategic Management Journal, Vol. 16, Special Issue, Summer, 1995, pp. 161-182

Bantham, John H. and Swanson, Lloyd A., "Continuous Product and Process Improvement as Keys to Success: A Case Study", Journal of Technology Transfer, Vol. 20, No. 1, April, 1995, pp. 42-53

Barclay, Ian, "The New Product Development Process: Past Evidence and Future Practical Applications, Part 1", R&D Management, Vol. 22, No. 3, July, 1992, pp. 255-263; "Part 2 - Improving the Process of New Product Development", Vol. 22, No. 4, October, 1992, pp. 307-317

Barclay, Ian and Benson, Mark, "Success in New Product Development: The Lessons from the Past", Leadership and Organization Development Journal, Vol. 11, No. 6, December, 1990, pp. 4-12

Barclay, Ian and Dann, Z., "New Product Development Performance Evaluation: a Product-complexity-based Method", IEE Proceedings-Science Measurement and Technology, Vol. 147, No. 2, 2000, pp. 41-55

Barczak, Gloria, "New Product Strategy, Structure, Process, and Performance in the Telecommunications Industry", Journal of Product Innovation Management, Vol. 12, No. 3, June, 1995, pp. 224-234

Barczak, Gloria and Wilemon, David, "Successful New Product Team Leaders", Industrial Marketing Management, Vol. 21, No. 1, February, 1992, pp. 61-68

Barczak, Gloria and Wilemon, David, "Communication Patterns of New Product Development Team Leaders", IEEE Transactions on Engineering Management, Vol. 38, No. 2, May, 1991, pp. 101-109

Barczak, Gloria and Wilemon, David, "Leadership Differences in New Product Development Teams", Journal of Product Innovation Management, Vol. 6, No. 4, December, 1989, pp. 259-267

Barksdale, H.C. and Harris Jr., C.E., "Portfolio Analysis and the Product Life Cycle", Long Range Planning, Vol. 15, No. 6, December, 1982, pp. 74-83

Barlow, William, "Engineering Design for Profit", International Journal of Technology Management, Vol. 1, Nos. 3/4, 1986, pp. 341-349

Bart, Christopher K., "Product Innovation Charters: Mission Statements for New Products", R&D Management, Vol. 32, No. 1, January, 2002, pp. 23-34

Bart, Christopher K., "The Impact of Mission on Firm Innovativeness", International Journal of Technology Management, Vol. 11, Nos. 3/4, 1996, pp. 479-493

Bart, C.K., "Organizing for New Product Development", Journal of Business Strategy, Vol. 9, No. 4, July/August, 1988, pp. 34-38

Bayliss, J.S., "Marketing for Engineers", London: Peter Peregrinus Ltd., 1985

Bayus, Barry L., "Speed-to-Market and New Product Performance Trade-Offs", Journal of Product Innovation Management, Vol. 14, No. 6, November, 1997, pp. 485-497

Bayus, Barry L., "Are Product Life Cycles Really Getting Shorter?", Journal of Product Innovation Management, Vol. 11, No. 4, September, 1994, pp. 300-308

Bayus, B.L., "Forecasting Sales of New Contingent Products: An Application to the Compact Disk Market", Journal of Product Innovation Management, Vol. 4, No. 4, December, 1987, pp. 243-255

Bean, Roger and Radford, Russell, "Powerful Products: Strategic Management of Successful New Product Development", New York: American Management Association, 2000

Beard, Charles and Easingwood, Chris, "New Product Launch: Marketing Action and Launch Tactics for High Technology Products", Industrial Marketing Management, Vol. 25, No. 2, March, 1996, pp. 87-103

Beard, Charles and Easingwood, Chris, "Sources of Competitive Advantage in the Marketing of Technology-intensive Products and Processes", European Journal of Marketing, No. 12, 1992, pp. 5-18

Becker, R.H., Crawley, L.S. and Little Jr., R.J., "Have You Looked Into Your Pool of Unexploited Technology Lately?", Research-Technology Management, Vol. 32, No. 3, May-June, 1989, pp. 33-35

Belliveau, P., Griffin, A. and Somermeyer, S., "The PDMA Toolbook for New Product Development", New York: Wiley, 2002

Bellizzi, J.A. and Cline, P.A., "Technical or Nontechnical Salesmen?", Industrial Marketing Management, Vol. 14, No. 2, May, 1985, pp. 69-74

Beltramini, Richard F., "Concurrent Engineering: Information Acquisition Between High Technology Marketers and R&D Engineers in New Product Development", International Journal of Technology Management, Vol. 11, Nos. 1/2, 1996, pp. 58-69

Bender, H.O., "Marketing Technologically Advanced Products", European Management Journal, Vol. 7, No. 2, June, 1989, pp. 159- 165

Bennett, Roger, "Foreign Marketing Control Decisions of Firms Engaged in West-East Technology Transfer: a Test of the Transactions Cost Hypothesis", International Journal of Technology Management, Vol. 17, No. 4, 1999, pp. 402-420

Bennett, R.C. and Cooper, R.G., "The Product Life Cycle Trap", Business Horizons, Vol. 27, No. 5, September-October, 1984, pp. 7-16

Bennett, R.C. and Cooper, R.G., "The Misuse of Marketing: An American Tragedy", Business Horizons, Vol. 24, No. 6, November/ December, 1981, pp. 51-61

Benson, Brien, Sage, A.P. and Cook, Gerald, "Emerging Technology-Evaluation Methodology: With Application to Microelectromechanical Systems", IEEE Transactions on Engineering Management, Vol. 40, No. 2, May, 1993, pp. 114-123

Berenson, Conrad, "The R&D:Marketing Interface - A General Analogue Model for Technology Diffusion", Journal of Marketing, Vol. 32, No. 2, April, 1968, pp. 8-15

Berg, J. and Loeb, J., "The Role of Field Service in New Product Development and Introduction", AFSM International - The Professional Journal, Vol. 14, No. 9, May, 1990, pp. 25-30

Berkowitz, Marvin, "Product Shape as a Design Innovation Strategy", Journal of Product Innovation Management, Vol. 4, No. 4, December, 1987, pp. 274-283

Bernasco, Wilma, de Weerd-Nederhof, Petra C., Tillema, Harry and Boer, Harry, "Balanced Matrix Structure and New Product Development Process at Texas Instruments Materials and Controls Division", R&D Management, Vol. 29, No. 2, April, 1999, pp. 121-131

Berthelot, M.J., "The Changing Interface Between Research and Marketing", Working Group Report No. 22, Paris: European Industrial Research Management Association, 1978

Bertodo, R.G., "Evolution of an Engineering Organization", International Journal of Technology Management, Vol. 3, No. 6, 1988, pp. 693-710

Bertrand, Kate, "Betting the Ranch on a New Product", Business Marketing, Vol. 76, No. 7, July, 1991, pp. 29-31

Bessant, John and Francis, David, "Implementing the New Product Development Process", Technovation, Vol. 17, No. 4, April, 1997, pp. 189-198

Bessant, John, Caffyn, Sarah, Gilbert, John, Harding, Rebecca and Webb, Steve, "Rediscovering Continuous Improvement", Technovation, Vol. 14, No. 1, February, 1994, pp. 17-29

Beverland, Michael B., Ewing, Michael T. and Matanda, Margaret J., "Driving-market or Market-driven? A Case Study Analysis of the New Product Development Practices of Chinese Business-to-Business Firms", Industrial Marketing Management, Vol. 35, No. 3, Special Issue, April, 2006, pp. 383-393

Bhuiyan, Nadia, Thomson, Vince and Gerwin, Donald, "Implementing Concurrent Engineering", Research-Technology Management, Vol. 49, No. 1, January-February, 2006, pp. 38-43

Bickelhaupt, D.L., "Problems of Insuring the Risk of Large Failures", International Journal of Technology Management, Vol. 2, Nos. 3/4, 1987, pp. 357-375

Bidault, Francis, Despres, Charles and Butler, Christina, "The Drivers of Cooperation Between Buyers and Suppliers for Product Innovation", Research Policy, Vol. 26, Nos. 7/8, 1998, pp. 719-732

Bidault, Francis, Despres, Charles and Butler, Christina, "New Product Development and Early Supplier Involvement (ESI): the Drivers of ESI Adoption", International Journal of Technology Management, Vol. 15, Nos. 1/2, 1998, pp. 49-69

Biemans, W.G., "User and Third-Party Involvement in Developing Medical Equipment Innovations", Technovation, Vol. 11, No. 3, April, 1991, pp. 163-182

Bierly, Paul and Chakrabarti, Alok, "Determinants of Technology Cycle Time in the U.S. Pharmaceutical Industry", R&D Management, Vol. 26, No. 2, April, 1996, pp. 115-126

Bierly, Paul E. and Coombs, Joseph E., "Equity Alliances, Stages of Product Development, and Alliance Instability", Journal of Engineering and Technology Management, Vol. 21, No. 3, September, 2004, pp. 191-214

Bigwood, Michael P., "Managing the New Technology Exploitation Process", Research-Technology Management, Vol. 47, No. 6, November-December, 2004, pp. 38-42

Bissell, H.D., "Research and Marketing - Rivals or Partners", Research Management, Vol. 14, No. 3, May, 1971, pp. 65-73

Blaich, Robert, "Global Design", Journal of Product Innovation Management, Vol. 5, No. 4, December, 1988, pp. 296-303

Blankenhorn, Dana, "High-Tech Marketers Push Past B-to-B Image", Business Marketing, Vol. 82, No. , November, 1997, pp. 1-44

Block, R.C., "Ten Commandments of New Product Development", Industrial Research/Development, Vol. 21, No. 3, March, 1979, pp. 97-102

Blois, Keith, "Advanced Manufacturing Technologies - Their Implications for Marketing Strategy", International Journal of Technology Management, Vol. 1, Nos. 3/4, 1986, pp. 397-409

Blois, K.J., "Manufacturing Technology as a Competitive Weapon", Long Range Planning, Vol. 19, No. 4, August, 1986, pp. 63-70

Blois, K.J., "Matching New Manufacturing Technologies to Industrial Markets and Strategies", Industrial Marketing Management, Vol. 14, No. 1, February, 1985, pp. 43-47

Blois, K.J. and Cowell, D.W., "Marketing Research for New Product Ideas Arising from R&D Departments", R&D Management, Vol. 9, No. 2, February, 1979, pp. 61-64

Boag, D.A., "Marketing Control and Performance in Early-Growth Companies", Journal of Business Venturing, Vol. 2, No. 4, Fall, 1987, pp. 365-379

Boag, D., ed., "Marketing Technology for Profit", Saskatoon, SK: University of Saskatchewan Press, 1988

Boag, D.A. and Dastmalchian, Ali, "Growth Strategies and Performance in Electronics Companies", Industrial Marketing Management, Vol. 17, No. 4, November, 1988, pp. 329-336

Boag, D.A. and Munro, Hugh, "Analysis of Marketing Activities in High-Technology Manufacturing Companies", Journal of Small Business & Entrepreneurship, Vol. 4, No. 2, Fall, 1986, pp. 48-56

Bobrowksi, Paula E., "A Framework for Integrating External Information into New Product Development: Lessons from the Medical Technology Industry", Journal of Technology Transfer, Vol. 25, No. 2, June, 2000, pp. 181-192

Bond III, Edward U. and Houston, Mark B., "Barriers to Matching New Technologies and Market Opportunities in Established Firms", Journal of Product Innovation Management, Vol. 20, No. 2, March, 2003, pp. 120-135

Bonner, Joseph M., "The Influence of Formal Controls on Customer Interactivity in New Product Development", Industrial Marketing Management, Vol. 34, No. 1, January, 2005, pp. 63-69

Bonner, Joseph M. and Walker Jr., Orville C., "Selecting Influential Business-to-Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations", Journal of Product Innovation Management, Vol. 21, No. 3, May, 2004, pp. 155-169

Bonner, Joseph M., Ruekert, Robert W. and Walker Jr., Orville C., "Upper Management Control of New Product Development Projects and Project Performance", Journal of Product Innovation Management, Vol. 19, No. 3, May, 2002, pp. 233-245

Bonnet, E.B., "Nature of the R&D/Marketing Cooperation", R&D Management, Vol. 16, No. 2, April, 1986, pp. 117-126

Boone, Derrick S., Lemon, Katherine N. and Staelin, Richard, "The Impact of Firm Introductory Strategies on Consumers' Perceptions of Future Product Introductions and Purchase Decisions", Journal of Product Innovation Management, Vol. 18, No. 2, March, 2001, pp. 96-109

Booz, Allen & Hamilton, "New Products Management for the 1980s", New York: Booz, Allen & Hamilton Inc., 1983

Boston, Oliver P., Culley, Stephen J. and McMahon, Christopher A., "Life-Cycle Management of Supplier Literature: The Pertinent Issues", Journal of Product Innovation Management, Vol. 16, No. 3, May, 1999, pp. 268-281

Bothof, Delwin, "Keep Your Marketing Options Open", ChemTech, Vol. 16, No. 7, July, 1986, pp. 414-415

Bower, D. Jane, "New Product Development in the Pharmaceutical Industry: Pooling Network Resources", Journal of Product Innovation Management, Vol. 10, No. 5, November, 1993, pp. 367-375

Bower, D.J., Crabtree, E. and Keogh, W., "Rhetorics and Realities in New Product Development in the Subsea Oil Industry", International Journal of Project Management, Vol. 15, No. 6, 1997, pp. 345-350

Bowersox, Donald J., Stank, Theodore P. and Daugherty, Patricia J., "Lean Launch: Managing Product Introduction Risk Through Response-Based Logistics", Journal of Product Innovation Management, Vol. 16, No. 6, November, 1999, pp. 557-568

Boyle, Todd, Kumar, Vinod and Kumar, Uma, "Determinants of Integrated Product Development Diffusion", R&D Management, Vol. 36, No. 1, January, 2006, pp. 37-54

Bozdogan, Kirkor, Deyst, John, Hoult, David and Lucas, Malee, "Architectural Innovation in Product Development Through Early Supplier Integration", R&D Management, Vol. 28, No. 3, July, 1998, pp. 163-173

Brauer, Klaus, "Marketing the By-Products of Development Programs", Journal of Business Strategy, Vol. 13, No. 3, May/June, 1992, pp. 45-165

Brenner, Merrill S., "Tracking New Products: A Practitioner's Guide", Research-Technology Management, Vol. 37, No. 6, November-December, 1994, pp. 36-40

Brockhoff, Klaus, "Competitor Technology Intelligence in German Companies", Industrial Marketing Management, Vol. 20, No. 2, May, 1991, pp. 91-98

Brockhoff, K., "Abstimmungsprobleme von Marketing und Technologiepolitik", Die Betriebwirtschaft, Vol. 45, 1985, pp. 623-632

Brockhoff, Klaus and Chakrabarti, A.K., "R&D/Marketing Linkage and Innovation Strategy: Some West German Experience", IEEE Transactions on Engineering Management, Vol. 35, No. 3, August, 1988, pp. 167-174

Brockhoff, Klaus and Pearson, Alan, "Technical and Marketing Aggressiveness and the Effectiveness of Research and Development", IEEE Transactions on Engineering Management, Vol. 39, No. 4, November, 1992, pp. 318-324

Brockhoff, Klaus K. and Rao, Vithala R., "Toward a Demand Forecasting Model for Preannounced New Technological Products", Journal of Engineering and Technology Management, Vol. 10, No. 3, September, 1993, pp. 211-228

Brody, Herb, "Sorry, Wrong Number", High Technology Business, September, 1988, pp. 24-28

Bronnenberg, J.J.A.M. and van Engelen, M.L., "A Dutch Test with the NewProd-Model", R&D Management, Vol. 18, No. 4, October, 1988, pp. 321-332

Brook, John and Brewster, Phillip, "Putting the C in R&D-customer Focus for Technologists", International Journal of Technology Management, Vol. 17, No. 6, 1999, pp. 639-645

Brown, Kenneth H. and Greenstein, Shane M., "Identifying the Demand for Features: an Application to Mainframe Computers", Economics of Innovation and New Technology, Vol. 9, No. 4, 2000, pp. 353-383

Brown, Rick, "Making the Product Portfolio a Basis for Action", Long Range Planning, Vol. 24, No. 1, February, 1991, pp. 102-110

Brown, Shona L. and Eisenhardt, Kathleen M., "Product Development: Past Research, Present Findings, and Future Directions", Academy of Management Review, Vol. 20, No. 2, April, 1995, pp. 343-378

Brownlie, D.T., "The Strategic Management of Technology: A New Wave of Market-led Pragmatism or a Return to Product Orientation?", European Journal of Marketing, Vol. 21, No. 9, 1987, pp. 45-65

Bruce, M., "New Product Development Strategies of Suppliers of Emerging Technologies - A Case of Expert Systems", Journal of Marketing Management, Vol. 3, No. 3, 1988, pp. 313-327

Bruce, Margaret and Biemans, Wim G., eds., "Product Development: Meeting the Challenge of the Design-Marketing Interface", Chichester: John Wiley, 1996

Bruce, Margaret and Morris, Barny, "Managing External Design Professionals in the Product Development Business", Technovation, Vol. 14, No. 9, November, 1994, pp. 585-599

Bruce, Margaret and Rodgus, Gary, "Innovation Strategies in the Enzyme Industry", R&D Management, Vol. 21, No. 4, October, 1991, pp. 319-330

Bruce, Margaret, Cooper, Rachel, Morris, Barny and Wootten, Andrew, "Managing Requirements Capture within a Global Telecommunications Company", R&D Management, Vol. 29, No. 2, April, 1999, pp. 107-117

Bruce, Margaret, Leverick, Fiona and Littler, Dale, "Complexities of Collaborative Product Development", Technovation, Vol. 15, No. 9, 1995, pp. 535-552

Brunings, K.J., "The Role of Basic Research in Development of Medicinal Products", Research Management, Vol. 22, No. 4, July, 1979, pp. 19-23

Buggie, Frederick D., "Follow These Product Development 'Rules'", Research-Technology Management, Vol. 50, No. 4, July-August, 2007, pp. 12-14

Buggie, F.D., "New Product Development Strategies", New York: AMACOM, 1981

Burkart, Robert E., "Reducing R&D Cycle Time", Research-Technology Management, Vol. 37, No. 3, May-June, 1994, pp. 27-32

Burt, D.N. and Soukup, W.R., "Purchasing's Role in New Product Development", Harvard Business Review, Vol. 63, No. 5, September- October, 1985, pp. 90-97

Burton, R.M., Forsyth, J.D. and Melick, D.M., "The Post-Introduction Management of Products and Services Under Rapidly Changing Environmental Conditions", Technovation, Vol. 5, Nos. 1-3, October, 1986, pp. 125-143

Busch, John and Tincher, Gabe, "Winning in Industrial Markets", Research-Technology Management, Vol. 41, No. 4, July-August, 1998, pp. 48-54

Buskirk, Bruce D., Reddy, Allan C. and Popper, Edward T., "Planning Market Development in High-tech Firms", Technovation, Vol. 14, No. 8, October, 1994, pp. 493-503

Butje, Mark, "Product Marketing for Technology Companies", Butterworth-Heinemann, 2005

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