TOPICS COVERED IN THIS SECTION INCLUDE:
Modified: February 8, 2022
Abeele,
P.V. and Christiaens, Ivan, "Strategies of Belgian High- Tech Firms",
Industrial Marketing Management, Vol. 15, No. 4, November, 1986, pp. 299-308
Abetti, P.A. and Stuart, R.W., "Evaluating
New Product Risk", Research Management, Vol. 31, No. 3, May-June,
1988, pp. 40-43
Abratt, Russell and van Altena Lombard, Anthonie,
"Determinants of Product Innovation in Specialty Chemical Companies",
Industrial Marketing Management, Vol. 22, No. 3, August, 1993, pp. 169-175
Abratt, Russell, "Industrial Buying
in High-Tech Markets", Industrial Marketing Management, Vol. 15,
No. 4, November, 1986, pp. 293-298
Adamec, R.J., "How to Improve Your
New Product Success Rate", Management Review, Vol. 70, No. 1, January,
1981, pp. 38-42
Adams,
Dan and Hublikar, Sudhir, "Upgrade Your New-Product Machine",
Research-Technology Management, Vol. 53, No. 2, March-April, 2010, pp. 55-67
Adams, M.E., Day, G.S. and Dougherty, D.,
"Enhancing New Product Development Performance: An Organizational
Learning Perspective", Journal of Product Innovation Management,
Vol. 15, No. 5, September, 1998, pp. 403-422
Adetayo, J.O., Sanni, S.A. and Ilori, O.,
"The Impact of Information Technology on Product Marketing: a Case
Study of a Multinational Company in Nigeria", Technovation, Vol.
19, No. 11, 1999, pp. 691-699
Adler, L., "Using Marketing Research
to Explore for Exciting New Product Ideas", Sales & Marketing
Management, Vol. 130, No. 5, 1983, pp. 126-130
Adler, P.S., Riggs, H.E. and Wheelwright,
S.C., "Product Development Know-How: Trading Tactics for Strategy",
Sloan Management Review, Vol. 31, No. 1, Fall, 1989, pp. 7-17
Aggarwal, Vimla and Aggarwal, S.C., "High
Technology: Economic Hope or Hoax?", Business Horizons, Vol. 27,
No. 1, January/February, 1984, pp. 47-51
Agostini, Lara and Nosella, Anna, "The Central Role of a Company's Technological Reputation in Enhancing Customer Performance in the B2B Context of SMEs", Journal of Engineering and Technology Management, Vol. 42, October-December, 2016, pp. 1-14
Ahn,
Jae-Hyeon, Kim, Myoung-Soo and Lee, Dong-Joo, "Learning from
the Failure: Experiences in the Korean Telecommunications Market",
Technovation, Vol. 25, No. 1, January, 2005, pp. 69-82
Ali, Abdul, "Pioneering versus Incremental
Innovation: Review and Research Propositions", Journal of Product
Innovation Management, Vol. 11, No. 1, January, 1994, pp. 46-61
Ali, Abdul, Krapfel Jr., Robert and LaBahn,
Douglas, "Product Innovativeness and Entry Strategy: Impact on Cycle
Time and Break-even Time", Journal of Product Innovation Management,
Vol. 12, No. 1, January, 1995, pp. 54-69
Amendola, M. and Gaffard, J.-L., "Markets
and Organizations as Coherent Systems of Innovation", Research Policy,
Vol. 23, No. 6, November, 1994, pp. 627-636
Ancona, D.G. and Caldwell, David, "Improving
the Performance of New Product Teams", Research-Technology Management,
Vol. 33, No. 2, March-April, 1990, pp. 25-29
Anderson, C.R. and Zeithaml, C.P., "Stage
of the Product Life Cycle, Business Strategy, and Business Performance",
Academy of Management Journal, Vol. 27, No. 1, March, 1984, pp. 5-24
Angelmar, Reinhard, "Market Structure
and Research Intensity in High-Technological-Opportunity Industries",
The Journal of Industrial Economics, Vol. 34, No. 1, September, 1985, pp.
69-79
Anthony, M.T. and Mckay, Jonathon, "Balancing
the Product Development Process: Achieving Product and Cycle-Time Excellence
in High-Technology Industries", Journal of Product Innovation Management,
Vol. 9, No. 2, June, 1992, pp. 140-147
Ardayfio, David D., "Principles and
Practices of Design Innovation", Technological Forecasting and Social
Change, Vol. 64, Nos. 2/3, June/July, 2000, pp. 155-169
Aron, D.J. and Lazear, E.P., "The
Introduction of New Products", The American Economic Review, Vol.
80, No. 2, May, 1990, pp. 421- 426
Athaide, Gerard A. and Stump, Rodney L.,
"A Taxonomy of Relationship Approaches During Product Development
in Technology-Based, Industrial Markets", Journal of Product Innovation
Management, Vol. 16, No. 5, September, 1999, pp. 469-482
Athaide, Gerard A., Meyers, Patricia W. and
Wilemon, David L., "Seller-Buyer Interactions During the Commercialization
of Technological Process Innovations", Journal of Product Innovation
Management, Vol. 13, No. 5, September, 1996, pp. 406-421
Atuahene-Gima, Kwaku, "Product Innovation
Strategy and the Performance of New Technology Ventures in China",
Academy of Management Journal, Vol. 44, No. 6, December, 2001, pp. 1123-1134
Atuahene-Gima, Kwaku, "Adoption of
New Products By the Sales Force: The Construct, Research Propositions and
Managerial Implications", Journal of Product Innovation Management,
Vol. 14, No. 6, November, 1997, pp. 498-514
Atuahene-Gima, Kwaku, "Market Orientation
and Innovation", Journal of Business Research, Vol. 35, No. 2, February,
1996, pp. 93-103
Atuahene-Gima, Kwaku, "Differential
Potency Factors Affecting Innovation Performance in Manufacturing and Services
in Australia", Journal of Product Innovation Management, Vol. 13,
No. 1, January, 1996, pp. 35-52
Atuahene-Gima, Kwaku, "An Exploratory
Analysis of the Impact of Market Orientation on New Product Performance: A
Contingency Approach", Journal of Product Innovation Management,
Vol. 12, No. 4, September, 1995, pp. 275-293
Atuahene-Gima,
Kwaku, Li, Haiyang, and De Luca, Luigi, M., "The Contingent Value
of Marketing Strategy Innovativeness for Product Development Performance in
Chinese New Technology Ventures", Industrial Marketing Management,
Vol. 35, No. 3, Special Issue, April, 2006, pp. 359-372
Avishai, Bernard and Taylor, William, "Customers
Drive a Technology-Driven Company: An Interview with George Fisher",
Harvard Business Review, Vol. 67, No. 6, November-December, 1989, pp. 107-114
Avlonitis, G.J., "The Identification
of Weak Industrial Products", European Journal of Marketing, Vol.
20, No. 10, 1986, pp. 24-42
Avlonitis, George J., Hart, Susan J. and
Tzokas, Nikolaos X., "An Analysis of Product Deletion Scenarios",
Journal of Product Innovation Management, Vol. 17, No. 1, January, 2000, pp.
41-56
Avlonitis, George J., Papastathopoulou, Paulina
G. and Gounaris, Spiros, "An Empirically-based Typology of Product
Innovativeness for New Financial Services: Success and Failure Scenarios",
Journal of Product Innovation Management, Vol. 18, No. 5, September, 2001,
pp. 324-342
Axarloglou, Kostas,
"The Cyclicality of New Product Introductions", The Journal of Business,
Vol. 76, No. 1, January, 2003, pp. 29-48
Ayal, Igal and Raban, Joel, "Developing
Hi-Tech Industrial Products for World Markets", IEEE Transactions
on Engineering Management, Vol. 37, No. 3, August, 1990, pp. 177-184
Bachmann, A.E.J., "A Product/Market
Project System", Engineering Management International, Vol. 2, No.
3, May, 1984, pp. 183-188
Bacon Jr., Frank R. and Butler Jr., Thomas
W., "Achieving Planned Innovation: A Proven System for Creating Successful
New Products and Services", New York: The Free Press, 1998
Bacon, G.C., "Innovation in the Systems
Business: Dynamics of Autonomy and Cooperation", Journal of Product
Innovation Management, Vol. 2, No. 2, June, 1985, pp. 107-112
Bacon, Glenn, Beckman, Sara, Mowery, David
C. and Wilson, Edith, "Managing Product Definition in High-Technology
Industries: A Pilot Study", California Management Review, Vol. 36,
No. 3, Spring, 1994, pp. 32-56
Badir,
Yuosre F., Büchel, Bettina and Tucci, Christopher L., "A
Conceptual Framework of the Impact of NPD Project Team and Leader Empowerment
on Communication and Performance: An Alliance Case Context",
International Journal of Project Management, Vol. 30, No. 8, November, 2012,
pp. 914-926
Bailetti, Antonio J. and Callahan, John R.,
"Managing Consistency Between Product Development and Public Standards
Evolution", Research Policy, Vol. 24, No. 6, November, 1995, pp.
913-931
Bailetti, A.J. and Guild, P.D., "A
Method for Projects Seeking to Merge Technical Advancements with Potential
Markets", R&D Management, Vol. 21, No. 4, October, 1991, pp.
291-300
Bailetti, A.J. and Guild, P.D., "Designers
Impressions of Direct Contact Between Product Designers and Champions of Innovation",
Journal of Product Innovation Management, Vol. 8, No. 2, June, 1991, pp. 91-103
Bailetti, Antonio J. and Litva, Paul F.,
"Integrating Customer Requirements into Product Designs",
Journal of Product Innovation Management, Vol. 12, No. 1, January, 1995, pp.
3-15
Bailetti, A.J., Callahan, J.R. and Litva,
Paul, "Critical Technology Supplier Linkages in New Product Development",
Proceedings of the Third International Conference on Management of Technology,
Miami, FL, February 17-21, 1992, Norcross, GA: Industrial Engineering and
Management Press, Vol. 1, pp. 442-447
Bailetti, Antonio J., Callahan, John R. and
McCluskey, Sean, "Coordination at Different Stages of the Product
Design Process", R&D Management, Vol. 28, No. 4, October, 1998,
pp.
Baker, K.G. and Albaum, G.S., "Modeling
New Product Screening Decisions", Journal of Product Innovation Management,
Vol. 3, No. 1, March, 1986, pp. 32-39
Baker, K.G., Hozier Jr., G.C. and Rogers,
R.D., "Supply-side Marketing: Risks and Benefits", Research
Management, Vol. 30, No. 5, September-October, 1987, pp. 26-30
Baker,
Mark and Bourne, Mike, "A Governance Framework for the Idea-to-Launch
Process", Research-Technology Management, Vol. 57, No. 1, January-February,
2014, pp. 42-48
Balachandra, R., "Critical Signals
for Making Go/No Go Decisions in New Product Development", Journal
of Product Innovation Management, Vol. 1, No. 2, April, 1984, pp. 92-100
Balachandra, R. and Friar, J.H., "Factors
for Success in R&D Projects and New Product Innovation: A Contextual Framework",
IEEE Transactions on Engineering Management, Vol. 44, No. 3, August, 1997,
pp. 276-287
Balbontin, Alejandro, Yazdani, Baback, Cooper,
Rachel and Souder, William E., "New Product Development Practices
in American and British Firms", Technovation, Vol. 20, No. 5, May,
2000, pp. 257-274
Balbontin, Alejandro, Yazdani, Baback, Cooper,
Rachel and Souder, William E., "New Product Development Success Factors
in American and British Firms", International Journal of Technology
Management, Vol. 17, No. 3, 1999, pp. 259-280
Banbury, Catherine M., "The Effect
of Introducing Important Incremental Innovations on Market Share and Business
Survival", Strategic Management Journal, Vol. 16, Special Issue,
Summer, 1995, pp. 161-182
Bantham, John H. and Swanson, Lloyd A., "Continuous
Product and Process Improvement as Keys to Success: A Case Study",
Journal of Technology Transfer, Vol. 20, No. 1, April, 1995, pp. 42-53
Barclay, Ian, "The New Product Development
Process: Past Evidence and Future Practical Applications, Part 1",
R&D Management, Vol. 22, No. 3, July, 1992, pp. 255-263; "Part
2 - Improving the Process of New Product Development", Vol. 22, No.
4, October, 1992, pp. 307-317
Barclay, Ian and Benson, Mark, "Success
in New Product Development: The Lessons from the Past", Leadership
and Organization Development Journal, Vol. 11, No. 6, December, 1990, pp.
4-12
Barclay,
Ian and Dann, Z., "New Product Development Performance Evaluation:
a Product-complexity-based Method", IEE Proceedings-Science
Measurement and Technology, Vol. 147, No. 2, 2000, pp. 41-55
Barczak, Gloria, "New Product Strategy,
Structure, Process, and Performance in the Telecommunications Industry",
Journal of Product Innovation Management, Vol. 12, No. 3, June, 1995, pp.
224-234
Barczak, Gloria and Wilemon, David, "Successful
New Product Team Leaders", Industrial Marketing Management, Vol.
21, No. 1, February, 1992, pp. 61-68
Barczak, Gloria and Wilemon, David, "Communication
Patterns of New Product Development Team Leaders", IEEE Transactions
on Engineering Management, Vol. 38, No. 2, May, 1991, pp. 101-109
Barczak, Gloria and Wilemon, David, "Leadership
Differences in New Product Development Teams", Journal of Product
Innovation Management, Vol. 6, No. 4, December, 1989, pp. 259-267
Barksdale, H.C. and Harris Jr., C.E., "Portfolio
Analysis and the Product Life Cycle", Long Range Planning, Vol. 15,
No. 6, December, 1982, pp. 74-83
Barlow, William, "Engineering Design
for Profit", International Journal of Technology Management, Vol.
1, Nos. 3/4, 1986, pp. 341-349
Bart,
Christopher K., "Product Innovation Charters: Mission Statements
for New Products", R&D Management, Vol. 32, No. 1, January,
2002, pp. 23-34
Bart, Christopher K., "The Impact
of Mission on Firm Innovativeness", International Journal of Technology
Management, Vol. 11, Nos. 3/4, 1996, pp. 479-493
Bart, C.K., "Organizing for New Product
Development", Journal of Business Strategy, Vol. 9, No. 4, July/August,
1988, pp. 34-38
Bayliss, J.S., "Marketing for Engineers",
London: Peter Peregrinus Ltd., 1985
Bayus, Barry L., "Speed-to-Market
and New Product Performance Trade-Offs", Journal of Product Innovation
Management, Vol. 14, No. 6, November, 1997, pp. 485-497
Bayus, Barry L., "Are Product Life
Cycles Really Getting Shorter?", Journal of Product Innovation Management,
Vol. 11, No. 4, September, 1994, pp. 300-308
Bayus, B.L., "Forecasting Sales of
New Contingent Products: An Application to the Compact Disk Market",
Journal of Product Innovation Management, Vol. 4, No. 4, December, 1987, pp.
243-255
Bean, Roger and Radford, Russell, "Powerful
Products: Strategic Management of Successful New Product Development",
New York: American Management Association, 2000
Beard, Charles and Easingwood, Chris, "New
Product Launch: Marketing Action and Launch Tactics for High Technology Products",
Industrial Marketing Management, Vol. 25, No. 2, March, 1996, pp. 87-103
Beard, Charles and Easingwood, Chris, "Sources
of Competitive Advantage in the Marketing of Technology-intensive Products
and Processes", European Journal of Marketing, No. 12, 1992, pp.
5-18
Becker, R.H., Crawley, L.S. and Little Jr.,
R.J., "Have You Looked Into Your Pool of Unexploited Technology Lately?",
Research-Technology Management, Vol. 32, No. 3, May-June, 1989, pp. 33-35
Belliveau,
P., Griffin, A. and Somermeyer, S., "The PDMA Toolbook for New
Product Development", New York: Wiley, 2002
Bellizzi, J.A. and Cline, P.A., "Technical
or Nontechnical Salesmen?", Industrial Marketing Management, Vol.
14, No. 2, May, 1985, pp. 69-74
Beltramini, Richard F., "Concurrent
Engineering: Information Acquisition Between High Technology Marketers and
R&D Engineers in New Product Development", International Journal
of Technology Management, Vol. 11, Nos. 1/2, 1996, pp. 58-69
Bender, H.O., "Marketing Technologically
Advanced Products", European Management Journal, Vol. 7, No. 2, June,
1989, pp. 159- 165
Bennett, Roger, "Foreign Marketing
Control Decisions of Firms Engaged in West-East Technology Transfer: a Test
of the Transactions Cost Hypothesis", International Journal of Technology
Management, Vol. 17, No. 4, 1999, pp. 402-420
Bennett, R.C. and Cooper, R.G., "The
Product Life Cycle Trap", Business Horizons, Vol. 27, No. 5, September-October,
1984, pp. 7-16
Bennett, R.C. and Cooper, R.G., "The
Misuse of Marketing: An American Tragedy", Business Horizons, Vol.
24, No. 6, November/ December, 1981, pp. 51-61
Benson, Brien, Sage, A.P. and Cook, Gerald,
"Emerging Technology-Evaluation Methodology: With Application to Microelectromechanical
Systems", IEEE Transactions on Engineering Management, Vol. 40, No.
2, May, 1993, pp. 114-123
Berenson, Conrad, "The R&D:Marketing
Interface - A General Analogue Model for Technology Diffusion", Journal
of Marketing, Vol. 32, No. 2, April, 1968, pp. 8-15
Berg, J. and Loeb, J., "The Role
of Field Service in New Product Development and Introduction", AFSM
International - The Professional Journal, Vol. 14, No. 9, May, 1990, pp. 25-30
Berkowitz, Marvin, "Product Shape
as a Design Innovation Strategy", Journal of Product Innovation Management,
Vol. 4, No. 4, December, 1987, pp. 274-283
Bernasco, Wilma, de Weerd-Nederhof, Petra
C., Tillema, Harry and Boer, Harry, "Balanced Matrix Structure and
New Product Development Process at Texas Instruments Materials and Controls
Division", R&D Management, Vol. 29, No. 2, April, 1999, pp. 121-131
Berthelot, M.J., "The Changing Interface
Between Research and Marketing", Working Group Report No. 22, Paris:
European Industrial Research Management Association, 1978
Bertodo, R.G., "Evolution of an Engineering
Organization", International Journal of Technology Management, Vol.
3, No. 6, 1988, pp. 693-710
Bertrand, Kate, "Betting the Ranch
on a New Product", Business Marketing, Vol. 76, No. 7, July, 1991,
pp. 29-31
Bessant, John and Francis, David, "Implementing
the New Product Development Process", Technovation, Vol. 17, No.
4, April, 1997, pp. 189-198
Bessant, John, Caffyn, Sarah, Gilbert, John,
Harding, Rebecca and Webb, Steve, "Rediscovering Continuous Improvement",
Technovation, Vol. 14, No. 1, February, 1994, pp. 17-29
Beverland, Michael B., Ewing, Michael T. and Matanda, Margaret J., "Driving-market or Market-driven? A Case Study Analysis of the New Product Development Practices of Chinese Business-to-Business Firms", Industrial Marketing Management, Vol. 35, No. 3, Special Issue, April, 2006, pp. 383-393
Bhuiyan,
Nadia, Thomson, Vince and Gerwin, Donald, "Implementing Concurrent
Engineering", Research-Technology Management, Vol. 49, No. 1,
January-February, 2006, pp. 38-43
Bickelhaupt, D.L., "Problems of Insuring
the Risk of Large Failures", International Journal of Technology
Management, Vol. 2, Nos. 3/4, 1987, pp. 357-375
Bidault, Francis, Despres, Charles and Butler,
Christina, "The Drivers of Cooperation Between Buyers and Suppliers
for Product Innovation", Research Policy, Vol. 26, Nos. 7/8, 1998,
pp. 719-732
Bidault, Francis, Despres, Charles and Butler,
Christina, "New Product Development and Early Supplier Involvement
(ESI): the Drivers of ESI Adoption", International Journal of Technology
Management, Vol. 15, Nos. 1/2, 1998, pp. 49-69
Biemans, W.G., "User and Third-Party
Involvement in Developing Medical Equipment Innovations", Technovation,
Vol. 11, No. 3, April, 1991, pp. 163-182
Bierly, Paul and Chakrabarti, Alok, "Determinants
of Technology Cycle Time in the U.S. Pharmaceutical Industry", R&D
Management, Vol. 26, No. 2, April, 1996, pp. 115-126
Bierly, Paul E. and Coombs, Joseph E., "Equity Alliances, Stages of Product Development, and Alliance Instability", Journal of Engineering and Technology Management, Vol. 21, No. 3, September, 2004, pp. 191-214
Bigwood,
Michael P., "Managing the New Technology Exploitation Process",
Research-Technology Management, Vol. 47, No. 6, November-December, 2004, pp.
38-42
Bissell, H.D., "Research and Marketing
- Rivals or Partners", Research Management, Vol. 14, No. 3, May,
1971, pp. 65-73
Blaich, Robert, "Global Design",
Journal of Product Innovation Management, Vol. 5, No. 4, December, 1988, pp.
296-303
Blankenhorn, Dana, "High-Tech Marketers
Push Past B-to-B Image", Business Marketing, Vol. 82, No. , November,
1997, pp. 1-44
Block, R.C., "Ten Commandments of
New Product Development", Industrial Research/Development, Vol. 21,
No. 3, March, 1979, pp. 97-102
Blois, Keith, "Advanced Manufacturing
Technologies - Their Implications for Marketing Strategy", International
Journal of Technology Management, Vol. 1, Nos. 3/4, 1986, pp. 397-409
Blois, K.J., "Manufacturing Technology
as a Competitive Weapon", Long Range Planning, Vol. 19, No. 4, August,
1986, pp. 63-70
Blois, K.J., "Matching New Manufacturing
Technologies to Industrial Markets and Strategies", Industrial Marketing
Management, Vol. 14, No. 1, February, 1985, pp. 43-47
Blois, K.J. and Cowell, D.W., "Marketing
Research for New Product Ideas Arising from R&D Departments",
R&D Management, Vol. 9, No. 2, February, 1979, pp. 61-64
Boag, D.A., "Marketing Control and
Performance in Early-Growth Companies", Journal of Business Venturing,
Vol. 2, No. 4, Fall, 1987, pp. 365-379
Boag, D., ed., "Marketing Technology
for Profit", Saskatoon, SK: University of Saskatchewan Press, 1988
Boag, D.A. and Dastmalchian, Ali, "Growth
Strategies and Performance in Electronics Companies", Industrial
Marketing Management, Vol. 17, No. 4, November, 1988, pp. 329-336
Boag, D.A. and Munro, Hugh, "Analysis
of Marketing Activities in High-Technology Manufacturing Companies",
Journal of Small Business & Entrepreneurship, Vol. 4, No. 2, Fall, 1986,
pp. 48-56
Bobrowksi, Paula E., "A Framework
for Integrating External Information into New Product Development: Lessons
from the Medical Technology Industry", Journal of Technology Transfer,
Vol. 25, No. 2, June, 2000, pp. 181-192
Bond III, Edward U. and Houston, Mark B., "Barriers to Matching New Technologies and Market Opportunities in Established Firms", Journal of Product Innovation Management, Vol. 20, No. 2, March, 2003, pp. 120-135
Bonner, Joseph M., "The Influence of Formal Controls on Customer Interactivity in New Product Development", Industrial Marketing Management, Vol. 34, No. 1, January, 2005, pp. 63-69
Bonner, Joseph M. and Walker Jr., Orville C., "Selecting Influential Business-to-Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations", Journal of Product Innovation Management, Vol. 21, No. 3, May, 2004, pp. 155-169
Bonner,
Joseph M., Ruekert, Robert W. and Walker Jr., Orville C., "Upper
Management Control of New Product Development Projects and Project Performance",
Journal of Product Innovation Management, Vol. 19, No. 3, May, 2002, pp. 233-245
Bonnet, E.B., "Nature of the R&D/Marketing
Cooperation", R&D Management, Vol. 16, No. 2, April, 1986, pp.
117-126
Boone, Derrick S., Lemon, Katherine N. and
Staelin, Richard, "The Impact of Firm Introductory Strategies on Consumers'
Perceptions of Future Product Introductions and Purchase Decisions",
Journal of Product Innovation Management, Vol. 18, No. 2, March, 2001, pp.
96-109
Booz, Allen & Hamilton, "New
Products Management for the 1980s", New York: Booz, Allen & Hamilton
Inc., 1983
Boston, Oliver P., Culley, Stephen J. and
McMahon, Christopher A., "Life-Cycle Management of Supplier Literature:
The Pertinent Issues", Journal of Product Innovation Management,
Vol. 16, No. 3, May, 1999, pp. 268-281
Bothof, Delwin, "Keep Your Marketing
Options Open", ChemTech, Vol. 16, No. 7, July, 1986, pp. 414-415
Bower, D. Jane, "New Product Development
in the Pharmaceutical Industry: Pooling Network Resources", Journal
of Product Innovation Management, Vol. 10, No. 5, November, 1993, pp. 367-375
Bower, D.J., Crabtree, E. and Keogh, W.,
"Rhetorics and Realities in New Product Development in the Subsea
Oil Industry", International Journal of Project Management, Vol.
15, No. 6, 1997, pp. 345-350
Bowersox, Donald J., Stank, Theodore P. and
Daugherty, Patricia J., "Lean Launch: Managing Product Introduction
Risk Through Response-Based Logistics", Journal of Product Innovation
Management, Vol. 16, No. 6, November, 1999, pp. 557-568
Boyle,
Todd, Kumar, Vinod and Kumar, Uma, "Determinants of Integrated
Product Development Diffusion", R&D Management, Vol. 36,
No. 1, January, 2006, pp. 37-54
Bozdogan, Kirkor, Deyst, John, Hoult, David
and Lucas, Malee, "Architectural Innovation in Product Development
Through Early Supplier Integration", R&D Management, Vol. 28,
No. 3, July, 1998, pp. 163-173
Brauer, Klaus, "Marketing the By-Products
of Development Programs", Journal of Business Strategy, Vol. 13,
No. 3, May/June, 1992, pp. 45-165
Brenner, Merrill S., "Tracking New
Products: A Practitioner's Guide", Research-Technology Management,
Vol. 37, No. 6, November-December, 1994, pp. 36-40
Brockhoff, Klaus, "Competitor Technology
Intelligence in German Companies", Industrial Marketing Management,
Vol. 20, No. 2, May, 1991, pp. 91-98
Brockhoff, K., "Abstimmungsprobleme
von Marketing und Technologiepolitik", Die Betriebwirtschaft, Vol.
45, 1985, pp. 623-632
Brockhoff, Klaus and Chakrabarti, A.K., "R&D/Marketing
Linkage and Innovation Strategy: Some West German Experience", IEEE
Transactions on Engineering Management, Vol. 35, No. 3, August, 1988, pp.
167-174
Brockhoff, Klaus and Pearson, Alan, "Technical
and Marketing Aggressiveness and the Effectiveness of Research and Development",
IEEE Transactions on Engineering Management, Vol. 39, No. 4, November, 1992,
pp. 318-324
Brockhoff, Klaus K. and Rao, Vithala R.,
"Toward a Demand Forecasting Model for Preannounced New Technological
Products", Journal of Engineering and Technology Management, Vol.
10, No. 3, September, 1993, pp. 211-228
Brody, Herb, "Sorry, Wrong Number",
High Technology Business, September, 1988, pp. 24-28
Bronnenberg, J.J.A.M. and van Engelen, M.L.,
"A Dutch Test with the NewProd-Model", R&D Management,
Vol. 18, No. 4, October, 1988, pp. 321-332
Brook,
John and Brewster, Phillip, "Putting the C in R&D-customer
Focus for Technologists", International Journal of Technology
Management, Vol. 17, No. 6, 1999, pp. 639-645
Brown, Kenneth H. and Greenstein, Shane M.,
"Identifying the Demand for Features: an Application to Mainframe
Computers", Economics of Innovation and New Technology, Vol. 9, No.
4, 2000, pp. 353-383
Brown, Rick, "Making the Product
Portfolio a Basis for Action", Long Range Planning, Vol. 24, No.
1, February, 1991, pp. 102-110
Brown, Shona L. and Eisenhardt, Kathleen
M., "Product Development: Past Research, Present Findings, and Future
Directions", Academy of Management Review, Vol. 20, No. 2, April,
1995, pp. 343-378
Brownlie, D.T., "The Strategic Management
of Technology: A New Wave of Market-led Pragmatism or a Return to Product
Orientation?", European Journal of Marketing, Vol. 21, No. 9, 1987,
pp. 45-65
Bruce, M., "New Product Development
Strategies of Suppliers of Emerging Technologies - A Case of Expert Systems",
Journal of Marketing Management, Vol. 3, No. 3, 1988, pp. 313-327
Bruce, Margaret and Biemans, Wim G., eds.,
"Product Development: Meeting the Challenge of the Design-Marketing
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